Using TikTok as a startup strategy

The start-up phase of any entrepreneurial effort could be one of the most critical. It may be likened to the point when an airplane takes off from the ground. Aero experts say this is one of the most critical part of an airplane’s journey as it is able to overcome the force of gravity.

So, the reality? Every new startup has a force of business gravity to overcome, which for many is not an easy task but is achievable (if you strategize properly).

Components of this force include consumer relationship building, brand awareness and engagement.

TikTok can be of help here. It is a relatively new social media platform compared to Facebook and Instagram, but has been growing very fast with a very robust audience it now boasts of.

The TikTok App has been reportedly downloaded about 2 billion times globally, already reaching 150 markets around the world in 39 languages, making it the fastest growing social media network currently out there.

Since the platform is still emerging, it is good news for startups who intend keying into the first mover advantage it offers.

This brings me to the next point. How? Creativity and consistency play a role here.

For instance, lets check out this TikTok creator.