Using TikTok as a startup strategy

The start-up phase of any entrepreneurial effort could be one of the most critical. It may be likened to the point when an airplane takes off from the ground. Aero experts say this is one of the most critical part of an airplane’s journey as it is able to overcome the force of gravity.

So, the reality? Every new startup has a force of business gravity to overcome, which for many is not an easy task but is achievable (if you strategize properly).

Components of this force include consumer relationship building, brand awareness and engagement.